Matt McLaren, Broker-Owner | LIC#40350356
Cell 763-226-3367 | matt@masterkeyhomes.com | masterkeyhomes.com
As a Broker-Owner with over 20 years in real estate, I’ve guided clients through every kind of market, managed complex transactions, and worked across a wide range of property types. As a lifelong local, I bring deep market knowledge that allows me to price properties accurately, structure competitive offers, and adapt strategies as the market shifts. I stay personally involved throughout every stage of the buying and selling process—ensuring that details are handled, deadlines are met, and nothing falls through the cracks. My standards for service are high. I approach each transaction with focus, efficiency, and a commitment to protecting my clients’ best interests.
Proudly serving the Minneapolis–St. Paul metro area.
BUYER SERVICES:
- Personalized guidance to determine your priorities
- Formulating a customized plan base on their resources to make a buyers offers more competitive
- Credit counseling to help buyers improve their qualifications
- Drawing upon market knowledge and research to find the right home
- Negotiating requests and offers
- Coordinating contracts and documentation
- Delivering support after the sale
SELLER SERVICES:
- Researching the local real estate market
- Preparing and staging home to sell
- Deciding accurate asking price for maximum profit in shortest time frame
- Identifying the key selling points
- Comprehensive, strategic marketing of your home to potential buyers
- Negotiating with buyers on your behalf
MARKETING STRATEGIES:
- Sourcing leads from expansive network
- High-resolution video tours and photography
- Targeted neighborhood pre-market open house
- Comprehensive social media marketing campaign
- Individual property website
- Direct mailers and door hangers/flyers
- Utilizing the Multiple Listing Service (MLS)
- Syndicated listing on 350 high-visibility websites
EDUCATION:
- Licensed REALTOR®
- Licensed Broker
- Senior Real Estate Specialist (SRES)
MEMBERSHIPS:
- Minneapolis Area Association of REALTORS®
- Minnesota Association of REALTORS®
- National Association of REALTORS®